We drew up a multi-faceted, long-term advertising strategy design that includes: a fun and informative ‘before and after SO Stretch treatment’ promotional video. The video highlights the benefits of the stretching sessions with four different categories of people, from the office lady, sportsman, to an old man. A series of Japanese stretching fun videos are then released (i.e., Say Goodbye Backache, Say Goodbye to Shoulderache, etc.) to attract the interest of the group audience.

Testimonial videos were filmed with their existing customers addressing their concerns. The testimonials focused on how the stretching therapy benefiting the customers’ bodies and relieving their body aches.

To gather a group of followers who are interested in the stretching sessions, we released a series of informative videos and visual designs of common illnesses and how Japanese stretching eases pain. A tailor-made diversified Key Opinion Leader (KOL) campaign strategy is then created to elevate SO Stretch to another level.