We aimed to collect data by showing our target audience (business owners) educational videos. Once the audience is aware of the platform, they will have a clearer understanding of what this specific platform does, and how it operates.

Next, we wanted to create a desire in the audience by showing them testimonials from past and current business owners to gain trust. Once that data pool is obtained, we gave the audience a call to action to contact for a free trial, especially for those who are still skeptical about the service this platform provides.